Congratulations to our sister Ad 2 Clubs on their great accomplishments this year!

Ad2 San Diego

• 1st, Communications
• 2nd, Programs

Ad2 Cincinnati 
      · 1st, Programs
      · 1st, Club Operations
      · 1st, Membership Development
      · 3rd, Communications
  
Ad2 Honolulu

• 1st, Diversity
• 3rd (tie), Programs
• 3rd, Public Service
• 3rd, Advertising Education

Ad2 Madison

• 2nd, Government Relations
• 2nd, Public Service
• 2nd, Club Operations
• 3rd, Diversity

Ad2 Orlando

• 1st, Government Relations
• 2nd, Advertising Education
• 3rd (tie), Programs
• 3rd, Membership Development

Ad2 Reno

• 1st, Public Service

Ad2 Tampa Bay

• 1st, Advertising Education
• 2nd, Diversity
• 2nd, Communications
• 2nd, Membership Development
• 3rd, Club Operations
• 3rd, Government Relations

The AAF protects and promotes advertising at all levels of government through grassroots activities.The nationwide network monitors advertising-related legislation on local, state and federal levels. The AAF puts its members face to face with influential lawmakers. They also encourage industry self-regulation as a preemptor to government intervention, when appropriate.New proposed FTC guidelines may affect those of us involved in online advertising. AAF Government Affairs department is taking on the issues.

To: AAF Members

From: Clark Rector Jr., Senior Vice President – Government Affairs

Re: FTC Proposed Behavioral Advertising Principles

As you may know, the Federal Trade Commission recently proposed self-regulatory principles for online behavioral advertising.

The American Advertising Federation supports self-regulation as the most effective way to protect consumers while insuring that innovation is not stifled in this dynamic and rapidly changing area. Unfortunately, we believe the FTC’s principles have a number of serious flaws.

For example, in arguing for the implementation of the principles, the commission has not articulated any concerns that consumers are harmed by behavioral advertising. We do not believe the principles strike an appropriate balance between restrictions on the use of information and the benefits to consumers through the use of that information. And of course, true self-regulation is developed by the affected industries, not the government.

The AAF has joined with a number of industry allies to submit comments to the commission. In them we make a number of important points:

Any self-regulatory principles in this area should be careful not to unnecessarily limit the tremendous benefits that behavioral advertising provides to consumers.

• The scope of activities should be limited to true “behavioral advertising” where information is collected across Web sites in order to predict consumer characteristics or preferences for purposes of online advertising.
• The principles should not require choice in all instances for the collection of information, particularly information that doesn’t personally identify consumers.
• Data retention should be one component within the “reasonable security” principle.
• A principle that allows flexibility based on circumstances in considering how notice and choice are best provided for changes in privacy practices should be adopted.
• Existing legal and self-regulatory regimes with respect to sensitive information should apply to behavioral advertising.

The full comments are available here: http://www.aaf.org/images/public/aaf_content/government/pdf/ftccomments_040908.pdf.

The FTC’s proposed principles on online behavioral advertising are available here: http://www.ftc.gov/os/2007/12/P859900stmt.pdf.

Ad 2 San Diego Wins and Places in 2008 Club Achievement Competition

It has been announced, Ad 2 San Diego won first place in Communications in the American Advertising Federation (AAF) Club Achievement Awards. Ad 2 San Diego also placed second in Programs. The AAF Club Achievement Awards are presented annually to ad clubs and federations who display exceptional accomplishments in club operations. The winning clubs will be honored during the AAF National Conference 2008 in Atlanta, GA.

“I am honored that Ad 2 San Diego both won and placed in this years’ Club Achievement competition,” said Ad 2 San Diego President Cheri Reeves. “I document the clubs efforts through the year and then wrote about them. This is the first year Ad 2 San Diego has entered and I am elated that we were recognized!”

Each year, the AAF honors top clubs in eight categories: advertising education, communications, diversity, government relations, club management, membership, programs and public service. AAF local associations are organized into five club membership divisions by size to ensure impartial competition, as well as facilitate communication and networking among club leaders.