As an Ad 2 member you can receive discounts on FedEx® Shipping?

The AAF knows your focus is on your business. That’s why we’ve aligned with FedEx—to provide you with the reliability and exceptional shipping services you have come to expect, but at a savings to you. And, in addition to special savings on shipping services, AAF members who enroll in the FedEx savings program can now enjoy additional savings on select FedEx Kinko’sSM services.*
AAF members save up to…
20 percent on select FedEx Express® U.S. shipments
13 percent on select FedEx Express international shipments
12 percent savings on FedEx Ground® shipments
15 percent on select FedEx Kinko’s services

To start saving, simply call (877) 269-0605. There are no minimum shipping requirements and no costs for taking advantage of these special rates. If you already have a FedEx account number, your AAF discounts can be applied to your existing account. For more information about the AAF-FedEx savings program, call (877) 269-0605.*

*Discount does not apply to outsourced products or services, office supplies, shipping services, inkjet cartridges, videoconferencing services, equipment rental, conference-room rental, high-speed wireless access, Sony® PictureStationTM purchase, gift certificates, custom calendars, holiday promotion greeting cards or postage. This discount cannot be used in combination with volume pricing, custom-bid orders, sale items, coupons or other discount offers. Discounts and availability are subject to change. Not valid for services provided at FedEx Kinko’s Office and Print Center locations in hotels, convention centers and other non-retail locations. Products, services and hours vary by location. Discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. FedEx First Overnight®, FedEx SameDay®, FedEx® International Next Flight, FedEx International First®, FedEx International Priority DirectDistribution®, FedEx® 10kg Box, FedEx® 25kg Box, FedEx International Priority Plus® and FedEx International MailService® not included. Eligible services subject to change. ©2007 FedEx

May 13, 2008

To:                   AAF Members
From:               Clark Rector Jr., Senior Vice President – Government Affairs
Re:                   New CAN-SPAM Rule Provisions

The Federal Trade Commission has approved four new rule provisions under the CAN-SPAM Act intended to clarify various requirements under the act.

Four topics are addressed in the new rule provisions:

1. An e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender;
2. The definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the act’s opt-out requirements;
3. A “sender” of commercial e-mail can include an accurately registered post office box or private mailbox established under United States Postal Service regulations to satisfy the act’s requirement that a commercial e-mail display a “valid physical postal address”; and
4. A definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.

The final CAN-SPAM rule and the commission’s Statement of Basis and Purpose can be seen at http://ftc.gov/os/2008/05/R411008frn.pdf.

Do not hesitate to contact me if you have any comments or questions.

Government Affairs | American Advertising Federation
1101 Vermont Avenue NW, Suite 500 | Washington, DC 20005
202) 898-0089 | Fax: (202) 898-0159 | www.aaf.org

In order to ensure the continued accuracy of television audience estimates, Nielsen announced it will move its usual February sweeps period to March 2009, after the end of the analog-to-digital broadcast television transition. TV companies rely on sweeps ratings numbers to establish advertising rates. In the same announcement, the company noted it will continue providing overnight ratings in February 2009 and does not anticipate any changes to national ratings reporting. Nielsen currently monitors broadcast signals over the air, so it may rely on cable signals as backup during the transition over the next several months.

The Federal Trade Commission held an environmental packaging workshop on April 30, hearing opinions from government officials, environmental group representatives and manufacturing and packaging companies. Most panelists agreed that changes were needed to the FTC’s Green Guides, a document that outlines permissible environmental claims in packaging and advertising. David Mallen of the Councils of Better Business Bureaus’ National Advertising Division said that environmental claims in advertising have nearly overtaken superiority claims as the most scrutinized. Panelists argued that consumers want brands to play a larger role in improving the environment and are often confused by environmental terminology, including “biodegradable,” “compostable” and “recyclable materials” versus “recycled materials,” and stressed that because there is no single body of data on recycling efforts, it is difficult to substantiate environmental claims. New FTC Chairman William Kovacic said his agency will continue to focus on state-of-the-art and difficult policy decisions, in combination with consumer protection, education and law enforcement. The AAF filed joint comments with the FTC urging them to proceed cautiously before making any revision to the guides.

The AAF Student ADDY Awards Competition is a unique national awards program designed especially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. The ADDY^® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. National winning entries may receive a prestigious Student ADDY Award for first-place winners,  $1,000 cash prize for National Best of Show winner  and finalist certificate—great for résumés and portfolios. 

The following are San Diego entries which will be judged at the National level. Winners will be announced at the AAF National Conference in Atlanta this June. Congratulations and good luck!
 

Student Gold ADDY®

Ryan Rosene - The Art Institute of California
Daiwa - “It Was This Big”

David Gonsalves & Kyle Klemetsrud - The Art Institute of California
Red Rocket Records Stationery
 
Maeden Cruz - The Art Institute of California
Autopsy 

Kyle Klemetsrud - The Art Institute of California
Hollywood Cosmetology  

Gabriel Meza - The Art Institute of California
Australian Paper Mill  

Victoria Labra - The Art Institute of California
Gold Bond - Itch Relief  

Student Silver ADDY® 

Creta Del Llano - The Art Institute of California
Petsmart “Letters from a Fish”

Ryan Rosene - The Art Institute of California
Greenpeace  

Jonis Perez - The Art Institute of California
Golds Gym - Package

Mina Lee - The Art Institute of California
Winter Olympics Canada

Ryan Rosene - The Art Institute of California
1-800-Flowers “Trail”

Brad Muramoto - The Art Institute of California
Petsmart “Bone”

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

AOL, a global leader in Web-based businesses, is the 2008 NSAC sponsor. The District 15 competition was held on Friday, April 25^th at Cal State Fullerton.

The official results are as follows:
1^st USC
2^nd Chapman University
3^rd Art Institute San Diego
4^th UCLA
5^th UC Irvine
6^th Cal State Fullerton
7^th UNLV
8^th SDSU
9^th Cal State Northridge