Special thanks to Will Marre for speaking at our Cause Marketing Night. In case you missed the event, you can check out the video on our Ad 2 video page. I strongly encourage that everyone read’s Will’s ThoughtRocket blog.  It is really a good source for corporate social responsibility, and on a deeper level, making the most of your life.

The attendees at Cause Marketing Night were also given a Motivent. This inspirational product is a frame that can hold pictures, or sayings and fits on your car’s dash. It is a new product from local San Diego company.

Top 5 reasons to come to our Cause Marketing Night this Thursday:

1. You will get to hear Will Marre, an Emmy award winning writer.
2. You’ll be able to learn how to learn branding techniques for causes that can make a difference.
3. You can hear from the San Diego Big Brothers/Big Sister’s and their needs from AD 2 San Diego’s Public Service Committee.
4. Great networking at a really cool amphitheater.
5. Pizza!

Hope to see you tomorrow.

Can’t wait to hear Tom Henehan speak this Thursday at our 3rd Annual Sports Marketing Day.  He is going to have a really cool presentation on the MillerCoors Marketing Strategy. Not only is it going to be great networking and content, but we’ll have $2 Miller Lite drafts and appetizers (wings, chicken fingers, etc.)

We are nearing capacity, so please sign up today to reserve your Padres tickets. Tickets are on a first come, first serve basis. If you just want to go to the educational event, tickets are $15.

What a great time last Saturday. Special thanks to C&S Sales for providing all the Hippies with tie-dyed shirts. We had a great turnout and I’m sure that everyone was feeling it on Sunday. Check out all the pics in our photo gallery.

What is more American than baseball and beer? On September 11, Tom Henehan, MillerCoors Marketing Manager for San Diego/Las Vegas is headlining AD 2 San Diego’s 3rd Annual Sports Marketing Night!

Tom is an extremely bright/energetic marketer who has a wealth of experience in sports marketing. He has worked on brewery sponsorships for the Eagles, Bengals, Padres, Chargers, USC, and all the LA teams.

Tom is going to speak on the brewery’s approach to evaluating sports sponsorships. He’s going to have a full visual presentation on the MillerCoors - Padres Activation plan, which includes point of purchase displays. He’ll also talk about the MillerCoors joint venture and how it shapes the sports industry.

The event will start at Maloneys, and then we’ll head over to Petco to watch the Padres play the Giants. The price of admission includes a ticket to the game.

Sign up for our 3rd Annual Sports Marketing Night today!

Due to scheduling, we moved our 3rd Annual Sports Marketing Day to September 11. It was previously scheduled in late July. The event will still be held at the posh Keating Hotel and then we will head over to Petco to watch the Padres play the Dodgers.

In August, we’re hosting our 2nd annual Pub Crawl. Last year, we rocked PB as Nerds! This year, we’re going retro as C&S Sales is providing tie-dyed shirts. The theme is ’70s, so you will be responsible for the rest of the outfit. The schedule and venues will be announced shortly. Save the date, you will not want to miss this event!

Our good friends at StreamLight Video produced a video of our June Happy Hour at Modus Supper Club in Bankers Hill. This video highlights some of our board members (Jenn Baker, Rob Corea and Gary Ware) and shows all the fun that we had last month. Check it out!

Being the first Tuesday of the month, we are holding our monthly board meeting tonight at 6pm. Along with this, we are having board elections. We are still looking for several chair and committee positions including Public Service chair and Student ADDYs Chair & Co-Chair. There is also elections on the Executive Board for Vice President between Jake Fields (bio) and Chris Rothwell (bio). All members are able and encouraged to come and vote or apply to fill one of the open chair positions.

The meeting will be held at 6pm at:

Ad 2 Offices (2nd floor conference room)
3760 Convoy Street
San Diego, CA 92111-3744

Hope to see you all there!

2008 Executive Slate

AD 2 recently caught up with JP Palacio from Streamlight Video, who are sponsoring our web 2.0 educational event. Streamlight Video, which specializes in web 2.0 video, shared their thoughts on video, web 2.0 and our favorite viral hits.

AD 2: How long have you been involved with video?

JP: I have been taking pictures and filming family holiday parties as long as I can remember. My dad bought a camcorder in the late 80s and I used it up until I went to college. LOL.

AD 2: Tell us a about your history and Streamlight Video:

JP: I went to New York University (NYU) and studied Film/Business Management. Worked for MTV for 3 years while trying to lift SLV off the ground. I ended up quitting MTV to pursue Streamlight Video full time. We established Streamlight Video in 2003. The last two years we have worked hard to build our client list up and we have been very successful.

Just in San Diego in the last six months we have produced streaming videos for:

Stingaree, Sidebar, Syndicate Auto, World Famous, Pipe’s cafe, Belo, Zen 5, Cabo Cantina, Aptera Automotive and about 30 others.

Aptera is the largest project that we have taken on its a series of 9 streaming videos you can see the first of the series at our website.

AD 2: When it comes to viral videos, what are the qualities that make it a hit? It seems like the most popular viral videos (Evolution of dance, Miss Teen South Carolina) are all live events? What are the challenges or opportunities in producing a web 2.0 hit?

JP: The quality that makes a video viral is depended on the ability to spread the information. 20 years ago the Miss Teen South Carolina video would of ended up in the nightly news or one of those TV shows that highlight bloobers and that would be the end of it. Instead it has been viewed 31 million times on You Tube because we currently have the capabilities to share information and to spread it quickly.

Yes, there has to be a relevant point of interest to the viewer, most viral video seem like they tend to be of the comedy genre, but that doesn’t mean that you can’t make something viral if it’s not comedy.

The opportunities are endless when you can get 20-50 million people to sit through a 4-minute video that you created on your web-cam. Challenges are small, all you have to do is upload the video and it’s out there. Whether it’s going to get 1,000 views or million it depends on content.

AD 2: Streamlight specializes in web 2.0, web video. How do you see web video being used (or further developed) in the future?

JP: When businesses small and large built their websites years ago the sites where two dimensional at best. They had some simple pictures and text explaining their product or service. It was 2 dimensional because that’s what technology allowed it to be. Now, due to broadband Internet we have the capabilities to receive and send information in the form of streaming video. Streamlight Video adds that third dimension on websites to allow the person to get the information in a streaming video. Which is far more efficient and most importantly effect to the business

AD 2: What type of video projects are more appropriate for the web, as opposed to TV. How do they compare cost wise?

JP: I don’t’ think there’s much a difference, the web and TV are so close to being one, you would be surprised. The only difference is that people attention span seems to be shorter on a computer than a TV. Most of the videos we are producing are in a shorter format, which ultimately means lower cost.

AD 2: Thanks for your time, JP. We look forward to your video production of Myspace vs Your Space, which will be hosted on our site.

I’m excited to announce that Rodney Rumford will be sitting on our panel for the Web 2.0 event next Wednesday. Rodney is known as a leading innovator in social media branding. When podcasts first came out, he was the industry expert on podcast strategy and branding. He now deals with Facebook applications and is the Editor for Facereviews.

Let’s face reality, Facebook has surpassed Myspace. Our event’s theme, “Myspace vs Your Space: Managing Your Business’s Online Persona and Build Social Capital, will address how to incorporate Facebook applications to your online marketing strategy. From building your own application to utilizing current applications, Rodney will share his knowledge on Facebook branding.

You will not find a better panel than the one that we have assembled.