August 23rd marks our return to Pacific Beach for the 2nd Annual Ad 2 San Diego Pub Crawl. Last year we geeked up PB as a Nerd themed Pub Crawl. This year, we will be going hip, well, more so hippie. Bring out your inner love child and join us Saturday, August 23rd for our “Peace, Love & Ad2SD Pub Crawl.”

More details and ticket purchase info coming soon!

Apparently this interwebs thing is really taking off! For those that can’t get enough of Ad 2 SD, be sure to become a fan of us on Facebook, follow us on Twitter and join our LinkedIn group! Finding us on these sites will help you stay up to date on all the happening going on with Ad 2 San Diego!

AAF announced during the National Conference in Atlanta that “Century Council” will be the 2009 NSAC client. The Century Council is a not-for-profit organization dedicated to fighting drunk driving, under-age and campus binge drinking. The Century Council is supported by the American distilling industry. Statefarm Insurance was announced as the 2010 client.

The case study for the 2009 competition will be released in September.

Atlanta — Cheri Reeves and Jenn Baker have just been voted in to the National AD 2 Board. Cheri will serve as Vice Chair, and Jenn as Secretary. Both were previous AD 2 San Diego Presidents. Cheri actually had another year to serve as the AD 2 San Diego president, but she will take this prestigious opportunity and serve on the national level.

As an Ad 2 member you can receive discounts on FedEx® Shipping?

The AAF knows your focus is on your business. That’s why we’ve aligned with FedEx—to provide you with the reliability and exceptional shipping services you have come to expect, but at a savings to you. And, in addition to special savings on shipping services, AAF members who enroll in the FedEx savings program can now enjoy additional savings on select FedEx Kinko’sSM services.*
AAF members save up to…
20 percent on select FedEx Express® U.S. shipments
13 percent on select FedEx Express international shipments
12 percent savings on FedEx Ground® shipments
15 percent on select FedEx Kinko’s services

To start saving, simply call (877) 269-0605. There are no minimum shipping requirements and no costs for taking advantage of these special rates. If you already have a FedEx account number, your AAF discounts can be applied to your existing account. For more information about the AAF-FedEx savings program, call (877) 269-0605.*

*Discount does not apply to outsourced products or services, office supplies, shipping services, inkjet cartridges, videoconferencing services, equipment rental, conference-room rental, high-speed wireless access, Sony® PictureStationTM purchase, gift certificates, custom calendars, holiday promotion greeting cards or postage. This discount cannot be used in combination with volume pricing, custom-bid orders, sale items, coupons or other discount offers. Discounts and availability are subject to change. Not valid for services provided at FedEx Kinko’s Office and Print Center locations in hotels, convention centers and other non-retail locations. Products, services and hours vary by location. Discounts are off published rates and cannot be combined with other offers or discounts. Discounts are exclusive of any FedEx surcharges, premiums or special handling fees and are not available to package consolidators. Eligibility for discounts subject to FedEx credit approval. FedEx First Overnight®, FedEx SameDay®, FedEx® International Next Flight, FedEx International First®, FedEx International Priority DirectDistribution®, FedEx® 10kg Box, FedEx® 25kg Box, FedEx International Priority Plus® and FedEx International MailService® not included. Eligible services subject to change. ©2007 FedEx

The AAF Student ADDY Awards Competition is a unique national awards program designed especially for college students. Work entered at your local level can move up to the regional and national judging, just like the work entered by professionals across the country. The ADDY^® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Applicants must be enrolled full- or part-time in an accredited U.S. educational institution. Student interns are eligible to enter. National winning entries may receive a prestigious Student ADDY Award for first-place winners,  $1,000 cash prize for National Best of Show winner  and finalist certificate—great for résumés and portfolios. 

The following are San Diego entries which will be judged at the National level. Winners will be announced at the AAF National Conference in Atlanta this June. Congratulations and good luck!
 

Student Gold ADDY®

Ryan Rosene - The Art Institute of California
Daiwa - “It Was This Big”

David Gonsalves & Kyle Klemetsrud - The Art Institute of California
Red Rocket Records Stationery
 
Maeden Cruz - The Art Institute of California
Autopsy 

Kyle Klemetsrud - The Art Institute of California
Hollywood Cosmetology  

Gabriel Meza - The Art Institute of California
Australian Paper Mill  

Victoria Labra - The Art Institute of California
Gold Bond - Itch Relief  

Student Silver ADDY® 

Creta Del Llano - The Art Institute of California
Petsmart “Letters from a Fish”

Ryan Rosene - The Art Institute of California
Greenpeace  

Jonis Perez - The Art Institute of California
Golds Gym - Package

Mina Lee - The Art Institute of California
Winter Olympics Canada

Ryan Rosene - The Art Institute of California
1-800-Flowers “Trail”

Brad Muramoto - The Art Institute of California
Petsmart “Bone”

Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June.

AOL, a global leader in Web-based businesses, is the 2008 NSAC sponsor. The District 15 competition was held on Friday, April 25^th at Cal State Fullerton.

The official results are as follows:
1^st USC
2^nd Chapman University
3^rd Art Institute San Diego
4^th UCLA
5^th UC Irvine
6^th Cal State Fullerton
7^th UNLV
8^th SDSU
9^th Cal State Northridge

Congratulations to our sister Ad 2 Clubs on their great accomplishments this year!

Ad2 San Diego

• 1st, Communications
• 2nd, Programs

Ad2 Cincinnati 
      · 1st, Programs
      · 1st, Club Operations
      · 1st, Membership Development
      · 3rd, Communications
  
Ad2 Honolulu

• 1st, Diversity
• 3rd (tie), Programs
• 3rd, Public Service
• 3rd, Advertising Education

Ad2 Madison

• 2nd, Government Relations
• 2nd, Public Service
• 2nd, Club Operations
• 3rd, Diversity

Ad2 Orlando

• 1st, Government Relations
• 2nd, Advertising Education
• 3rd (tie), Programs
• 3rd, Membership Development

Ad2 Reno

• 1st, Public Service

Ad2 Tampa Bay

• 1st, Advertising Education
• 2nd, Diversity
• 2nd, Communications
• 2nd, Membership Development
• 3rd, Club Operations
• 3rd, Government Relations

Ad 2 San Diego Wins and Places in 2008 Club Achievement Competition

It has been announced, Ad 2 San Diego won first place in Communications in the American Advertising Federation (AAF) Club Achievement Awards. Ad 2 San Diego also placed second in Programs. The AAF Club Achievement Awards are presented annually to ad clubs and federations who display exceptional accomplishments in club operations. The winning clubs will be honored during the AAF National Conference 2008 in Atlanta, GA.

“I am honored that Ad 2 San Diego both won and placed in this years’ Club Achievement competition,” said Ad 2 San Diego President Cheri Reeves. “I document the clubs efforts through the year and then wrote about them. This is the first year Ad 2 San Diego has entered and I am elated that we were recognized!”

Each year, the AAF honors top clubs in eight categories: advertising education, communications, diversity, government relations, club management, membership, programs and public service. AAF local associations are organized into five club membership divisions by size to ensure impartial competition, as well as facilitate communication and networking among club leaders.

I’m excited to announce that Rodney Rumford will be sitting on our panel for the Web 2.0 event next Wednesday. Rodney is known as a leading innovator in social media branding. When podcasts first came out, he was the industry expert on podcast strategy and branding. He now deals with Facebook applications and is the Editor for Facereviews.

Let’s face reality, Facebook has surpassed Myspace. Our event’s theme, “Myspace vs Your Space: Managing Your Business’s Online Persona and Build Social Capital, will address how to incorporate Facebook applications to your online marketing strategy. From building your own application to utilizing current applications, Rodney will share his knowledge on Facebook branding.

You will not find a better panel than the one that we have assembled.